Place Haejo Terms of Service

These are the terms and conditions concerning the use of the Place Haejo service (hereinafter the "Service") provided by FIRST FLUKE (hereinafter the "Company").

Effective date: June 18, 2026

Business Information

• Trade name: FIRST FLUKE
• Representative: Kim Gahyeon
• Business registration number: 711-23-02368
• Mail-order business registration number: 2025-서울관악-0512
• Place of business: 25 Jowon-ro, Gwanak-gu, Seoul, Republic of Korea
• Business type/category: Information and communications industry / Application software development and supply
• Email: hello@firstfluke.com

Article 1 (Purpose)

The purpose of these Terms is to set out the rights, obligations, and responsibilities between the Company and users, as well as other necessary matters, in connection with the use of Place Haejo (hereinafter the "Service") provided by the Company.

Article 2 (Definitions)

① "Service" means all internet-related services provided by the Company, including store analysis, review collection and management, generation of AI reply drafts, competitor tracking, reports and predictions, and menu board generation, and is provided through the website and mobile applications.

② "User" means a member or non-member who uses the Service provided by the Company in accordance with these Terms.

③ "Member" means a person who has registered as a member of the Service and may continuously use the Service provided by the Company.

④ "Paid Service" means subscription products and add-on features provided by the Company for a fee.

Article 3 (Specification, Explanation, and Amendment of the Terms)

① The Company posts the contents of these Terms, together with its trade name, the name of its representative (Kim Gahyeon), the address of its place of business (25 Jowon-ro, Gwanak-gu, Seoul, Republic of Korea), its email address (hello@firstfluke.com), and its business registration number (711-23-02368), on the initial service screen or on the terms of service page so that users can easily become aware of them.

② Before a user agrees to the Terms, the Company provides a separate linked screen or pop-up screen, or the like, so that the user can understand important matters such as suspension of the Service, restrictions on use, termination of contract, and payment and refund of Paid Services, and obtains the user's confirmation thereof.

③ The Company may amend these Terms to the extent that doing so does not violate applicable statutes, including the Act on the Consumer Protection in Electronic Commerce, etc. (전자상거래 등에서의 소비자보호에 관한 법률), the Act on the Regulation of Terms and Conditions (약관의 규제에 관한 법률), the Act on Promotion of Information and Communications Network Utilization and Information Protection, etc. (정보통신망 이용촉진 및 정보보호 등에 관한 법률), and the Personal Information Protection Act (개인정보 보호법).

④ Where the Company amends the Terms, it will specify the applicable date and the reason for the amendment and give notice thereof, together with the current Terms, on the initial service screen from 7 days before the applicable date until the day before the applicable date. However, where the contents of the Terms are changed in a manner unfavorable to users, the Company will give notice with a prior grace period of at least 30 days.

⑤ Matters not provided for in these Terms and the interpretation of these Terms are governed by applicable statutes or commercial practice.

Article 4 (Provision and Change of the Service)

① The Company performs the following work.

• Collection and analysis of store reviews
• Generation of AI-based review-reply drafts
• Competitor tracking and comparative analysis
• Store improvement suggestions and prediction of sales and visits
• Report generation and menu board generation
• Other work determined by the Company

② The Company may change the contents of the Service in accordance with operational or technical needs where there is a substantial reason to do so, and will notify users of such change through the notices section of the Service or by email (hello@firstfluke.com) before the change.

③ The Company will compensate users for any damages they incur as a result of a change to the Service. This shall not apply, however, where the Company proves that there was no intent or negligence on its part.

Article 5 (Suspension of the Service)

① The Company may temporarily suspend the provision of the Service in the event of causes such as maintenance, inspection, or replacement of information and communications facilities, breakdowns, or disruption of communications.

② The Company will compensate users for any damages they incur due to the temporary suspension of the provision of the Service for the reasons set out in Paragraph 1. This shall not apply, however, where the Company proves that there was no intent or negligence on its part.

③ Where the Company becomes unable to provide the Service due to reasons such as a change in the type of business or abandonment of the business, the Company will notify users by the method set out in Article 8 and compensate users in accordance with the conditions originally presented by the Company.

Article 6 (Membership Registration)

① A user applies for membership registration by entering member information in accordance with the registration form prescribed by the Company and then indicating their intent to agree to these Terms.

② The Company registers as a member any user who has applied for membership registration, unless the user falls under any of the following items.

1. Where there is any falsehood, omission, or error in the registered contents
2. Where the user has previously lost membership status (except where the user has obtained the Company's approval for re-registration)
3. Where registering the user as a member is determined to cause significant difficulty to the Company's technical operations

③ The time at which the membership registration contract is formed is the time at which the Company's acceptance reaches the member.

④ Where there is any change to the matters registered at the time of membership registration, the member must notify the Company of such change within a reasonable period by means such as modifying their member information.

Article 7 (Membership Withdrawal and Loss of Status)

① A member may request withdrawal from the Company at any time, and the Company will process the membership withdrawal immediately.

② Where a member falls under any of the following items, the Company may restrict or suspend their membership status.

1. Where the member registered false information at the time of application
2. Where the member has caused damage to the Company or a third party in connection with the use of the Service
3. Where the member interferes with another person's use of the Service or steals such person's information
4. Where the member uses the Service to engage in an act prohibited by statute or these Terms, or contrary to public order and good morals

③ Where, after the Company has restricted or suspended a member's status, the same act is repeated two or more times or the cause is not remedied within 30 days, the Company may cause the member to forfeit their membership status. In such case, the Company will notify the member thereof and provide an opportunity to explain.

Article 8 (Notification to Members)

① Where the Company gives notice to a member, it may do so to the email address designated by the member.

② In the case of notification to an unspecified number of members, the Company may substitute individual notification by posting the notice in the service notices section for at least 7 days. However, the Company will give individual notification with respect to matters that have a material effect on the member's own transactions.

Article 9 (Payment for Paid Services)

① The types and usage fees of Paid Services are posted on the service screen.

② Payment for Paid Services is made through the payment gateway designated by the Company (Polar) using a payment method provided by the Company, such as a credit card. Information on payment methods is processed by the payment gateway and is not stored by the Company.

③ The user is responsible for the accuracy of the information entered during the payment process, and the Company is not liable for any disadvantage arising from inaccurate information.

Article 10 (Automatic Renewal, Withdrawal, Termination, and Refund of Subscriptions)

① Unless a user applies for termination, the subscription-type Paid Services provided by the Company are automatically renewed on a fixed-period basis, and payment is made using the payment method registered at the time of renewal.

② Before an automatic renewal payment, the Company gives notice of the upcoming payment, the payment amount, and how to cancel the renewal, by means of an in-service notification or email (hello@firstfluke.com).

③ A user may terminate the subscription before the automatic renewal, and may apply for termination through the subscription management menu within the service or through customer inquiry (hello@firstfluke.com).

④ A user may request withdrawal and a full refund within 7 days of the date of payment for a Paid Service only where the user has not used the paid features at all (i.e., has not consumed any of the provided usage allowance). Because the Service is provided on a usage basis, pursuant to Article 17(2) of the Act on the Consumer Protection in Electronic Commerce, etc., where use of the paid features has begun (i.e., where any portion of the usage allowance has been used), the provision of that portion of the service is deemed complete and the right of withdrawal is restricted; the Company gives advance notice of this on the payment screen.

⑤ Where a withdrawal is validly made, the Company refunds the payment to the same payment method, through the payment service provider (Polar), within 3 business days of receiving the notice of withdrawal.

⑥ Where withdrawal is restricted under Paragraph 4, or where a user terminates the subscription during the subscription period, no refund is made for the subscription fee already paid, and the user may continue to use the Service until that payment period ends. However, where the user has been unable to use the Service normally due to causes attributable to the Company, the user may request a refund limited to the unused usage allowance.

⑦ A free trial provided by the Company does not automatically convert into a paid subscription when the trial period ends; a user who wishes to use a Paid Service must purchase a subscription directly.

⑧ Where the price of a subscription service changes, the Company will give notice to users 30 days before the date of change, and where a user does not agree to the changed price, the user may terminate the subscription.

⑨ The Company does not use so-called dark patterns, such as hidden renewal conditions that mislead users or the intentional complication of termination pathways, in the process of subscribing to or terminating a subscription.

Article 11 (Protection of Personal Information)

① The Company collects the minimum personal information necessary to the extent required to provide the Service, and notifies users of the purpose of collection and use and obtains their consent at the time of collection and use.

② The Company does not use the personal information it has collected for any purpose other than its intended purpose, and where a new purpose of use arises or personal information is provided to a third party, the Company notifies users of the purpose in advance and obtains their consent. This shall not apply, however, where applicable statutes provide otherwise.

③ The specific criteria and methods for processing personal information may be found in the Privacy Policy.

Article 12 (Obligations of the Company)

① The Company does not engage in any act prohibited by statute or these Terms or contrary to public order and good morals, and makes its best efforts to provide the Service continuously and stably.

② The Company maintains a security system for the protection of personal information so that users can use the Service safely.

③ The Company does not send commercial advertising email for profit-making purposes that users do not want.

Article 13 (Member's Obligations Regarding ID and Password)

① Responsibility for the management of the ID (email) and password rests with the member, and the member must not allow a third party to use them.

② Where a member becomes aware that their ID and password have been stolen or are being used by a third party, the member must immediately notify the Company and follow the Company's instructions.

Article 14 (Obligations of the User)

A user must not engage in the following acts.

1. Registering false information at the time of application or modification
2. Stealing another person's information
3. Transmitting or posting information (such as computer programs) other than the information specified by the Company
4. Infringing the intellectual property rights, including copyrights, of the Company or third parties
5. Acts that damage the reputation of the Company or third parties or interfere with their business
6. Accessing the Service by automated means without the Company's prior approval, or interfering with the normal operation of the Service
7. Any and all acts that violate applicable statutes

Article 15 (Rights to User Content and Data)

① The rights to content entered or uploaded by a user to the Service, such as store information, menu data, and reply drafts (hereinafter "User Content"), belong to the user.

② The Company uses User Content only to the extent necessary to provide, operate, and improve the Service, and where the Company wishes to use it beyond that scope, it obtains the user's prior consent.

③ A user must ensure that User Content does not infringe the copyrights, portrait rights, reputation, or the like of others, and the user is responsible for any dispute arising therefrom.

Article 16 (Attribution of Copyright and Restrictions on Use)

① Copyrights and other intellectual property rights to works created by the Company and to the Service belong to the Company.

② A user must not, without the Company's prior approval, use for profit-making purposes—or allow a third party to use—any information obtained through the use of the Service for which intellectual property rights belong to the Company, by means of reproduction, transmission, publication, distribution, or otherwise.

Article 17 (Matters Concerning Automated Decisions and AI-Generated Outputs)

① The Company uses artificial intelligence (AI) technology for purposes such as classification of malicious reviews, prediction of sales and visits, improvement suggestions, and generation of reply drafts.

② The results of the AI processing described above are reference materials intended to assist the user's decision-making, and the Company does not guarantee their accuracy or completeness. The user themselves must make the final judgment and take the resulting action.

③ A user may request an explanation of the criteria, procedures, and methods of automated processing, or request reprocessing through human intervention. Details are governed by the automated decision provisions of the Privacy Policy.

Article 18 (Limitation of Liability and Disclaimer)

① The Company is exempt from liability for the provision of the Service where it is unable to provide the Service due to a natural disaster or force majeure equivalent thereto.

② The Company is not liable for any impairment of the use of the Service due to causes attributable to the user.

③ The Company is not liable for any failure of a user to obtain the profits expected from using the Service, or for any damage arising from the use of materials and AI-generated outputs obtained through the Service, in the absence of the Company's intent or gross negligence.

④ The Company is not liable for any restrictions on data collection arising from policy changes, service suspensions, or the like of external platforms (such as Naver, Kakao, and Google) linked by a user.

Article 19 (Dispute Resolution)

① The Company makes efforts to reflect legitimate opinions or complaints raised by users and to handle the resulting harm.

② Where a user files an application for remedy of harm in connection with a dispute arising between the Company and the user, the parties may follow the mediation of a dispute mediation agency entrusted by the Korea Fair Trade Commission or the relevant Mayor/Provincial Governor.

Customer Center and Dispute-Related Agency Information

• Customer center email: hello@firstfluke.com
• Korea Fair Trade Commission Consumer Counseling Center: 1372 (no area code) (www.ftc.go.kr)
• Consumer Dispute Mediation Committee of the Korea Consumer Agency: 1372 (no area code) (www.kca.go.kr)
• Personal Information Dispute Mediation Committee: 1833-6972 (no area code) (www.kopico.go.kr)

Article 20 (Jurisdiction and Governing Law)

① Any litigation concerning a dispute arising between the Company and a user shall be subject to the exclusive jurisdiction of the district court having jurisdiction over the user's address at the time the litigation is filed, or, where there is no address, over the user's place of residence. However, where the user's address or place of residence is unclear or the user is a foreign resident, the litigation shall be filed with the competent court under the Civil Procedure Act.

② The laws of the Republic of Korea apply to any litigation filed between the Company and a user.

Addendum

These Terms take effect from June 18, 2026.